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VP/Chief Marketing Officer

--Missional University--

Missional University seeks an experienced marketer who will oversee the advertising & marketing operations and digital marketing assets of the university. The CMO collaborates with the President, the Provost, and others on the Executive Team to ensure that these processes enable the university to attain institutional goals. The CMO is responsible for overseeing the development and management of marketing technologies, media & communication, the Missional University Press, and online university bookstore. The CMO is also be responsible to lead the Global Marketing Team.  Applications are accepted until the position is filled. Women, majority world professionals, and ethnic minorities are strongly encouraged to apply.

What's great in the job?

  • Mission, Vision and Core Values of the University focus on the mission of God in the world

  • Position is 100% online, remote position

  • Educational innovation combines interdisciplinary curriculum design with theological reflection and experiential learning to create uniqueness

  • Missional University is not a Christian liberal arts university, nor a Bible college, nor a seminary - but instead has a focus on equipping non-clergy to join the work of God in the world by merging faith, career, and mission

  • 45% of degree programs are totally unique to Missional University

  • Online visitors engage Missional University sites from more than 60 countries every week.

  • Faculty and staff are geographically distributed from Alaska to New Zealand

  • The online Administration Center provides virtual offices with video conferencing capabilities for staff and administrators.

Odoo • Text and Image

Role

Oversee the advertising & marketing operations

Oversee an integrative approach to promote the colleges, schools, programs, publications, and initiatives of the university

Oversee the design, development, and deployment of strategic digital assets to drive marketing strategies

Oversee the design, development, and deployment of MU corporate brand identity, social media content, international media content and web content

Publicize the work of Missional University Press as they publish peer-reviewed journals, research monographs, academic reference books, textbooks and paperbacks for vocational and lay leaders

Responsibilities Include

Collaborate with the Executive Leadership Team to ensure marketing processes meet initial and sustained goals

Continue to develop & implement digital marketing assets

Develop lead generation based on 16 causes for 5 audiences

Use decision support systems including analytics, testing and SEO / SEM / SMO approaches to track and refine digital marketing strategies

Create systems and processes and delegate their maintenance and further development to others

Supervisory

Supervise the staff in the Global Marketing Technologies Group in digital processing services, web development, CRM technologies, and data analytics.

Supervise staff in implementing lead generation processes, merchandising, and utilization of digital assets.

Services the creative professionals in the Global Media & Communication Group as they use their expertise in graphic arts, intercultural media, multimedia, social media, and web development

Oversee the operations of the Missional University Bookstore.

Job Development:
Personal Development:
Variability of the Job:
Job Security:
Overachieving Possibilities:
Team / University Size:

5 - 10 / 120+ people

Number of Departments

3

Commitment Level

5 YEAR AGREEMENT

Organization Maturity:

GROUND FLOOR

What qualifications are needed?

Beliefs

Personal commitment to the university Christian faith statement

Ethos

Personal commitment to the university ethos statement

Passion

Passionate about the mission of the Missional University

Testimony

A vibrant Christian testimony

Master's Degree

Master's degree from an accredited university in marketing

Marketing Experience

At least 10 years of progressively responsible marketing experience preferably in college, university or theological institutions 

Supervisory Experience

At least 5 years of experience managing and supervising marketing teams

Entrepreneurial Experience

At least 3 years in an entrepreneurial or intrapreneurial role with proven capabilities of innovation and development